Perform keyword research on a regular basis.
- Develop keyword plans by conducting keyword research regularly to generate content ideas and optimise existing content.
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary.
- Optimise web pages such as the homepage, landing pages, blog posts, and product pages (on-page SEO) in terms of improving content quality, keyword optimisation, and user experience to boost organic search rankings
- Write SEO-optimised content
- Manage SEO-related assets, tools/platforms, including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog,
- Identify and close content gaps between the company website and competitor content.
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings.
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in critical areas such as keyword optimisation on meta tags and images, content quality, and link building.
- Execute link-building campaigns by creating and promoting linkable assets, outreach, and submission-based link building.
- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives.
- Implement local and international SEO techniques across local (Google My Business listings) and international websites.
- Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings.
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, and engagement metrics such as dwell time and organic return visits and provide recommendations for improvement.
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors.
- Keep updated with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
**Requirements**:
- Experience in writing SEO content in English.
- Experience with Google and Bing's services, including Analytics and Webmaster Tools
- Experience with Google's Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimisation, and related skills
- Proven success in link-building and viral strategies
- The ability to deploy an effective international and long-tail search strategy
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
**Salary**: Rp4,500,000 - Rp8,000,000 per month
Application Question(s):
- What is your proficiency in English?
**Experience**:
- SEO: 2 years (required)