Social Media is an integral part of brand building on **ONPOINT Indonesia. **We are your go-to destination for cutting-edge sports equipment tailored for enthusiasts of all levels. Specializing in innovative products such as Muscle Guns and Open-Ear Bone Conduction devices. We are committed to enhancing the fitness experience for all sports enthusiasts.
**#1 You are a Research and Trend-spotting Whiz**:
**#2 Solid Writing Skill**:
To produce content, both visual and caption are very crucial. With strong copy skills, you can think of how you will engage with the audience by providing good copy. Know your audience, and you will know how to communicate with them.
**#3 Good Eye**:
Social media is about visuals, so being able to differentiate which visual is **Ok VS Great** is a crucial skill in this role.
**#4 Ability to work fast**:
As an early-stage start up, you need to have the ability to adapt to rapidly changing priorities and project demands within a fast-paced startup environment. So you would need to be able to work effectively fast within tight deadlines.
**#6 Always learn and improve**:
Continuous improvement is crucial factor to staying ahead of the game by continuously adapting to changes. By fostering a learning culture to experiment, innovate to improve the overall efficiency and quality of work.
**Responsibilities**:
- ** Social Media Management**:
- Develop and execute social media strategies across various platforms (Instagram, Youtube, TikTok, Desty Page)
- Plan and execute social media campaigns to promote product launches, events, and other marketing initiatives.
- Monitor social media trends, industry news, and competitor activities to stay ahead of the curve.
- Collaborate with cross-functional teams to ensure seamless integration of social media with broader marketing efforts.
- ** Content Creation**:
- Develop a content calendar that aligns with overall marketing objectives.
- Create high-quality and shareable content.
- Collaborate with the design team to ensure visually appealing and cohesive content.
- ** Analytics and Reporting**:
- Utilize social media analytics tools to track performance, analyze data, and derive actionable insights.
- Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
- Adjust strategies based on performance metrics and evolving industry trends.
**Requirements**:
- Preferably have an educational background in communications, marketing, or a related field.
- 1-2 years of social media experience, including social media content & activity planning, social media trend monitoring, and social media reporting
- Have analytical skills in social media performance
- Experience using social media analytic tools (Capcut, VN) is a plus
- Proactive, open mindset, hard and smart work, team-work manners.
- ** Actively as sport enthusiast is preferable (Running/Cycling/Swimming)