Social Media Specialist Freelance

**About the Role**:
As a freelance Social Media Specialist on our Commercial Marketing and Strategy team, you'll craft and execute content strategies for Instagram and other platforms, aligning with our brand's voice. You'll manage incoming leads, create engaging content, and use your analytical skills to drive lead generation and track performance against KPIs.

**What You Will Do**:

- Along with Campaign Manager, develop and create content plans for Instagram and any other social media accounts owned by the company that align with the companys brand
- Handle incoming leads and make sure all leads are well-entertained and distributed
- Develop and create engaging content for Instagram, including image and video content, as well as create engaging copywriting
- Identify social media strategies and tactics to drive lead generation and improve key metrics
- Analyze, measure, and report ads performance to ensure meeting the KPIs

**What You Will Need**:

- Able to manage an Instagram account (and other social media is a plus)
- Able to use Google Spreadsheets daily for reporting purposes
- Excellent written and verbal communication skills. Capable in writing and storytelling
- Update to the latest trends and best practices in online marketing

**About the Team**:
The Commercial Marketing and Strategy team is a dynamic group focused on marketing innovation and strategy to boost brand success. We blend creativity with strategic insight across digital platforms to achieve commercial goals. Joining us means working in a collaborative environment where your work directly influences our brand's market presence and growth.