**Job Title**: Social Media Specialist - Campus/University (Indonesia Representative)
**Position Type**:Full-Time
As a Social Media Manager Specialist - Campus/University (Indonesia Representative), you will be responsible for building and maintaining a strong online presence for our university in Indonesia. You will create and implement social media strategies to attract Indonesian students, foster engagement, and promote the campus in China. This role involves working closely with the university's marketing and communication teams.
**Key Responsibilities**:
- Develop and execute a comprehensive social media strategy tailored to the Indonesian market.
- Create engaging and culturally relevant content in Bahasa Indonesia and English for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Manage and maintain the university's social media accounts, including posting regular updates, responding to inquiries, and moderating comments.
- Monitor social media trends and industry developments in Indonesia to identify opportunities for engagement.
- Collaborate with the marketing team to coordinate and promote university events, webinars, and campaigns targeting Indonesian students.
- Create and manage advertising campaigns on social media platforms to reach a wider Indonesian audience.
- Analyse social media metrics and provide regular reports on performance, including recommendations for improvement.
- Foster a sense of community among Indonesian students through online engagement and student-led initiatives.
- Stay up-to-date with the latest digital marketing trends and best practices.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Fluency in Bahasa Indonesia and English, both written and spoken.
- Proven experience in social media management, preferably in the education sector or targeting international students.
- Familiarity with social media platforms and their analytics tools.
- Strong communication and writing skills.
- Creativity and the ability to create engaging content.
- Excellent problem-solving skills.
- Ability to work independently and collaboratively as part of a team.
**Salary**: Rp8,000,000 - Rp10,000,000 per month