Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
We are looking for passionate and talented people to join our Lifestyle team. Together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok.
In this role, you will be developing a category and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management.
**Roles & Responsibilities**:
- Map category and sub-categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Define a go-to market strategy for a category/sub-category
- Plan, execute and maintain category performance (from acquisition to incubation and development)
- Build a robust team, and manage collaborative and goal-oriented team culture
- Work with Key Account service team and external service vendors to develop key accounts, and work with Seller Development and Growth team to build clear roadmap to manage long-tail sellers
- Come up with initiatives to continuously improve competitiveness advantage
**Qualifications**:
**Minimum Qualifications**:
- Minimum Bachelor's degree or above
- Minimum 5 years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- Good interpersonal skills, strong logical thinking, and analytical skills
- Well connected to big players within the industry
- English proficiency is a must
**Preferred Qualifications**:
- Collaborative and open to changes and challenges
- Good people manager and team player
- Good understanding on how the category needs to be developed, and do mass acquisition and incubation for long tail sellers
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.