Job Purpose
- Part of the Indonesia senior management team and jointly responsible for the development and implementation of the LS&CO strategy in Indonesia
- Overall responsible for the implementation of the strategic direction in the wholesale channel with full accountability for the topline sales performance and relevant cost centers.
- Build strong Key Account plans for joint future growth with our business partners.
- Build capabilities throughout the team and create a fully engaged team that aims to go beyond the plans.
- Works in partnership across all teams based both in Indonesia and internationally in order to deliver against joint KPIs in a truly matrixed organization.
- Accountable for setting performance standards and in-market execution.
**Responsibilities**:
Strategic and Operational Planning:
- Partner with Country Lead and AMA Retail in the development of the country Strategic Business Plan and Annual Financial Plan (drive retail productivity and profitability improvement, customer service excellence, equity and revenue growth from retail operations etc., e-commerce growth and execution of omni-channel initiatives)
- Align retail operations standards and measures on KPI's, store locations, store sizes, formats and systems with AMA.
- Understand the global guidelines on the commercial dimensions / requirement of the business. e.g. store grading, store identify, assortment, consumer activation plans and align team towards the global definition/direction. Actively engage AMA retail to find solution for the identified gaps
- Drive consistent and sustainable Retail KPI growths across all the Retail stores and e-commerce channels and key success metrics in traditional wholesale channel
- Identify opportunities and drive the development and implementation of new and/or improvement plans as needed.
- Drive Achievement of the planned performance for the retail, traditional wholesale and e-commerce channels
- Build annual Key Account Plans for all top customers with clear KPIs that drive the total customer relationship.
e-Commerce enabler / Service Provider Management
- Define, refine and monitor SOPs
- Contract and commercial negotiations
- Define and monitor SLAs
- Ensure adequate resource deployment by the enabler to support the business, SLAs and consumer needs
- Ensure best in class execution to deliver superior consumer service
Drive & Enable Execution Excellence
- Translate AMA/Global company strategies into clear objectives and action plans for the country across retail stores and e-commerce channels
- Ensure implementation of all elements of retail / e-comm strategy in line with AMA /Global guidelines/standards across all stores and channels
- Create a disciplined culture that focuses on operational excellence and flawless execution; shows a high level of personal conviction toward creating accountability and maintaining a culture of operational excellence
- Ensure consistent and effective VM presentation consistently across all retail stores while ensuring execution differences to meet local target consumer and location needs.
- Ensure our store and e-commerce presentation reflect our Brand Value proposition and is in line with AMA/Global guidelines
- Ensure excellent comsumer service in all stores and e-commerce channels, meeting Mystery Shopper and consumer review target levels
- Review doors against defined ground rules and parameters and determines store segmentation
- Drive execution of in country customer service, product & brand trainings. Ensure all training tools provided by Regional Training team are used at the store level
- Drive development of store staff and a service culture through retail training, coaching & development
- Support initiatives from regional/global leveraging best practices
Channel Performance
- Implement consistent and sustainable performance measures across all the sub-channel performance
- Monitor and analyze retail performance; provide direction / build appropriate interventions to improve sub-channel profitability and productivity.
- Consistently sets a clear direction for the country; creates alignment and focus through consistent communication, reinforcement and follow-up on company, regional and country priorities and expectations
- Display a high level of financial acumen; analyzes business results, identifies trends and recognizes/maximizes sales generation potential; systematically teaches business analysis skills to KAM/ROM/DM
- Identify opportunities and drive the development and implementation of new and/or improvement plans as needed.
Capability Development:
- Ensure communication and alignment of strategy and execution within region and e-commerce team
- Define and develop market capability.
- Build a cohesive, high performing, inclusive team
- Create a deep talent bench through proactive succession planning efforts
- Create a high level of engagement, passion and desire to excel; build a foundation of trust, rapport and respect within