**Job Description**:
**Life at Grab**
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility.
These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know the team**:
The marketing team is a young/established/longstanding team responsible for shaping the Grab brand into a loveable powerhouse across Southeast Asia.
The team is the guardian of the Grab positioning and voice, and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand.
**Get to know the role**:
**The Day-to-Day Activities**:
- Drive brand loyalty for the Grab brand and/or business growth across all target segments via marketing initiatives that hit business and marketing objectives.
- Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
React fast to mid-campaign performance and optimise in between campaign activities.
- Collaborate, coordinate and liaise with country marketing teams to localise and optimise regional campaigns for maximum effectiveness in local markets.
- Grab Confidential and Proprietary Owner: Ops Excellence (Talent Acquisition) | go/jdtemplate
- Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying etc.
for Grab.
- Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
- Work with our marketing analytics and consumer research teams to understand how consumers are using our platform and translate these insights into innovative campaigns or initiatives.
**The Must Haves**:
- Familiar with the entire marketing mix - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.
- You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g.
product launches, consumer campaigns, merchant campaigns etc.)
- Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven organization.
- Resourceful with a problem-solving mind: Able to find creative solutions to roadblocks with mínimal support.
- Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan.
- Comfortable in reading data and utilizing it to form innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
- Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
- Comfortable sparring with creative people, with a knack for identifying great marketing creative and the ability to partner them to deliver the most impactful creative work.
- You also have a can-do attitude with the ability to follow through with the end-to-end execution and optimization of the campaigns that you are leading.
- Good knowledge of the Southeast Asian markets, solid understanding of consumer insights and media landscape.
- Proficiency in Google Tools: Sheets and Slides
**Our Commitment**
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.