Brand Manager - Transport

Details of the offer

ODS - Product Management, Jakarta

**About the Role**

An exciting senior marketing role in one of the GOJEK core products, which is the pioneer of online ride-hailing in Indonesia, is awaiting you. If you're looking to be a part of a dynamic, highly-analytical team and an opportunity to become a marketing leader, look no further. As our Brand Manager for Transport, you will lead the marketing strategy from synthesizing the insights up to defining go-to-market and communication strategy while working closely with the Product Team for Transport's new business, the future products in Transport beyond ride-hailing services.**What You Will Do**
- Become the leader within the transport marketing team & inspire business teams by defining opportunities and creating an impactful strategy that leads to positive business performance
- Synthesizing insights and translating them into effective go-to-market and communication strategy
- Lead marketing campaigns development, monitoring, and evaluation incl. creative & media strategy development & execution with relevant stakeholders
- Lead marketing metrics development, monitoring, and performance analysis in periodically basis
- As the budget owner, lead budgeting development, monitoring, and evaluation
- Actively collaborate across functions & streams especially product and strategy & planning teams in growing Transport's new business.

**What You Will Need**
- Bachelor's degree from a reputable university or equivalent practical experience
- At least 3 years of experience working in a brand or product marketing field in FMCG, technology, telecommunication, or start-up
- Excellent written & verbal communication abilities at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
- Proven ability to lead a team
- Ability to work in a fast-paced, deadline-driven, and VUCA (volatile, uncertain, complex, and ambiguous) work environment
- Strong capacity planning and reporting abilities; strong commercial sense and logical thinking skills to think outside the box
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions

**About the Team**

Mobility Marketing has 17 members divided into the online ride-hailing and logistic marketing teams. As nasi goreng is to the people of Indonesia, we are to Gojek: providing the nourishment to sustain our business from the inside out. Our main responsibility is to ensure that we defend our position as the pioneer of online ride-hailing in Indonesia.
How does one achieve this, you may ask? By creating an impactful and sustainable marketing initiative. What drives us is our shared vision to move people and goods anywhere, anytime by taking part in continuously educating people on how our product can change their lives, and remove their daily frictions. We are working on several projects now, from GoTransit that allows people to commute to GoCorp which allows the business whether it's big or small to manage transportation and logistic costs in a more convenient and efficient way.
As a team, we're concerned with the growth of the company, and each other's personal growth and well-being, too; we enjoy bonding over our shared love of workout routines, books, movies, and any other hobbies.

**About GoTo Group**
- GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.
- **About Gojek**
- Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
- **About GoTo Financial**
- GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
- **About Tokopedia**
- Tokopedia is an Indonesian technology comp


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