Brand Marketing Manager

Developing communication strategies for brand building (value proposition), user acquisition (platform level) and feature launch campaigns, including setting objectives, rollout plan and budget.
- Being the gatekeeper of the brand and ensure all assets are representative of OY!'s brand voice.
- Keep up-to-date with platform feature upgrades schedule to manage communication timeline accordingly.
- Building framework for merchant retention, including concept development, activity management and working closely with Brand Activation Manager on event execution.
- Developing standard communication package for strategic partnerships, closely coordinating with Business Development team for partnership announcements and engagement activities.
- Analyzing project results, gather learnings and recommendations.
- Supervising day-to-day execution of external agencies and vendors to ensure standard of delivery.
- Continuous measurement of brand health indicators through research, data and analytics in collaboration with Research and Business Intelligence teams.
- Has experience in handling 360-campaigns that involve multiple stakeholders (5 years minimum).
- Detail oriented, creative thinker, strong communication and project management skills.
- Firm understanding of market trends and how to develop content strategy across various platforms.
- Ability to demonstrate strategic thinking with a high degree of creativity to execute high impact projects.