Crm Lifecycle Manager

Details of the offer

**Job Description**:
**Get to know our Team**:
**The day-to-day activities**:
1.
Lifecycle Strategy & Management
- Develop and implement cross-lifestage marketing strategies to acquire, engage and retain customers across the region

2.
Cross-Functional Collaboration:

- Provide direct support and work in partnership with Country teams to guide, evangelize, and support the creation and execution of their CRM strategies
- Work with Campaign Ops, Performance Marketing and Creative teams to design and launch complex automated campaigns

3.
Data Insights & Measurement
- Work closely with Data Analytics, Market Research, and Local Ops teams to understand user segmentation/behavior and identify user insights that can be leveraged in lifecycle communication strategies
- Track key performance indicators and campaign success metrics across the region

4.
Creative Development
- Work closely with Creative, Product and CEX teams to ensure communications are on-brand and impactful
- Design and brief-in communications for various regional campaigns

5.
Experimentation
- Continuously evaluate and improve CRM campaigns by leveraging data
- Strategize and coordinate to streamline messaging, targeting, and execution

**Deliverables**:

- Program commercial goals (users, transactions, revenue)
- Clear, well-documented quarterly program plans
- Test & learn plan with clear learning objectives
- Impact and uplift of campaign optimization
- Efficiency and effectiveness of internal partner engagement
- Overall thought leadership & CRM best practice deployment
- Recommendations for cross channel and local campaign consolidations/collaboration

**The must haves**:

- 5+ years of experience in Customer Lifecycle and Marketing Strategy with a track record of delivering measurable results.
Strong understanding of B2C customer needs
- You will have a natural aptitude for translating data into insights, and the ability to define and influence new strategies based on these insights
- You will have the ability to solve complex, cross-functional business problems while dealing with challenging deadlines and opposing priorities
- Strong project management skills to manage a wide range of programs and thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables
- You will have outstanding written and verbal communication and presentation skills

**The nice to haves**:

- Good knowledge of online marketing techniques for both a transactional & relationship marketing in B2C environments
- Experience in online CRM and Campaign Management tools and sophisticated personalized e-channel tools


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

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