**Company Description**
AgriAku is a leading technology-based local agribusiness company in Indonesia. Launched late last year, AgriAku's mission is empower mitra through sustainable, inclusive and profitable technology business models.
CRM Manager is responsible for developing, implementing, and managing online marketing strategies with regard to life cycle campaigns that help to bring growth and retention for the company. Using owned, paid channels like Whatsapp, Push Notification and other channels to reach and engage with our Mitra.
- Build and implement complex life cycle journeys & test plans via multiple channels such as WhatsApp blast, Push Notification, and In-App Banner according to the campaign calendar.
- Design and execute push and in-app campaigns and analyze campaign results with alignment with Sales initiatives according to the strategic lifecycle to be focused on/scaled
- Hands on using external or internal platform to develop automation and journeys, liaise with internal team on development of campaign assets
- Develop clear communication and incentive plans according to inputs from various functions and how to optimize for engagement and ROI conversion/wallet size growth
- Analyze data to ascertain the effectiveness of strategies and make data-driven decisions for improvements.
- Need to communicate with stakeholders, providing regular updates on campaign performance and discussing strategies.
- Overall thought leadership and CRM best practice deployment
**Qualifications**
- 3+ years of experience in Marketing or Business Strategy with a track record of delivering measurable results. Strong understanding of B2B customer lifecycle and needs
- Good knowledge of online marketing techniques for both transactional and relationship marketing in B2B environments.
- Experience in online CRM and Campaign Management tools and sophisticated personalized e-channel tools
- Natural aptitude for translating data into insights, and the ability to define and influence new strategies based on these insights
- Ability to solve complex, cross-functional business problems while dealing with challenging deadlines and opposing priorities
- Understands and has prior experience or exposure to CRM or Database management
- Hands-on experience with actual build, development, and deployment of lifecycle automation
- Strong problem-solving/troubleshooting methodology and skills
**Additional Information**
- Hybrid working options during the COVID-19 pandemic (i.e. working from home and within the main Jakarta office).