Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client, a leading Health Tech company, is seeking a CRM Strategist to join their team. As a CRM Strategist, you will be responsible for developing and implementing effective customer relationship management strategies to drive customer engagement and retention. You will work closely with cross-functional teams to understand customer needs, analyze data, and design targeted CRM campaigns that provide value to customers and align with business goals.
**Responsibilities**:
- Develop and execute CRM strategies to increase customer engagement, retention, and loyalty.
- Strategize digital content planner (LinkedIn, FB, Instagram)
- Set up flows, and work with designers to come up with content.
- Analyze customer data and behavior to identify key insights and opportunities for improving customer experience.
- Segment customers based on demographics, behavior, and preferences to create personalized and relevant communication.
- Create compelling and engaging content that aligns with brand voice and customer needs.
- Collaborate with cross-functional teams, including marketing, product, and customer support, to ensure cohesive and integrated CRM initiatives.
- Monitor and analyze the performance of CRM campaigns, using data and metrics to drive insights and optimizations.
- Stay up-to-date with industry trends and best practices in CRM and customer engagement.
- Manage CRM platforms and tools, ensuring accurate data collection, segmentation, and automation.
- Ensure compliance with data privacy regulations and best practices.
- Collaborate with external vendors and agencies to leverage their expertise and resources as needed.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in CRM strategy, preferably in the health tech or digital health industry.
- Strong understanding of CRM principles and best practices.
- Experience working with CRM platforms and tools, such as Salesforce, HubSpot, or similar.
- Proficient in data analysis and segmentation techniques.
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Strong analytical and problem-solving skills.
- Detail-oriented and highly organized.
- Ability to thrive in a fast-paced and dynamic environment.
- Passion for healthcare and improving patient experiences.
- Knowledge of data privacy regulations, such as GDPR and HIPAA.
- Experience with marketing automation and personalization techniques is a plus.
- Creative marketer who understands US media.
- Creative experiential marketer
- Understands Omnichannel
**Benefits**:
- High Paid
- Work From Home
- Flexible Working Hours
- Global Exposure