Research SEO best practices against emerging trends, supplies keyword lists to Marketing, Brand, and Creative teams.
- Source SEO keywords for products and is adept at organic keyword insertion.
- Own marketing technologies, processes and systems, including database management, segmentation, analytics, data cleansing, etc.
- Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques.
- Monitor and analyze performance against lead and other marketing goals and over past performance.
Continually make and implement recommendations for optimization and ongoing growth.
- Communicate with senior leadership on an ongoing basis regarding demand generation performance results, current initiatives, and course corrections being taken.
- Demand generation campaign strategy and plans, outlining key marketing themes, messages, and offers and channels for promotions within defined monthly, quarterly and annual cycles.
- Proactively meets with Product, Operation, BI and IT Teams to ensure alignment and synergies, ensures that campaigns support revenue objectives and that
- Establish KPIs for all demand generation marketing programs.
- Develop strategy for building conversion-focused content for use across Lifestyle Commerce channels.
- Research SEO best practices against emerging trends, supplies keyword lists to Marketing, Brand, and Creative teams.
- Source SEO keywords for products and is adept at organic keyword insertion.
- Create content marketing materials.
eg videos uploaded to YouTube, blog posts related to content on the Lifestyle Commerce site or even social media posts through sites such as Twitter and Facebook.
- Research new content areas with top-grossing eCommerce retailers and competitors to surface opportunities to increase page-rank with Sales/Marketing.
- Develop "Enhanced Content" templates for repeated usage to deliver a consistent brand-feel online.
- Create, maintain, and update best-in-class SEO-enriched content for Lifestyle Commerce use cases.
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- A strategic, data-driven and hands-on Demand Generation Manager who possesses a strong capability to plan and execute end-to-end demand generation programs aligned to business objectives.
- Develop and execute innovative campaigns to increase visibility, drive Marketing Qualified Leads (MQLs) and improve conversion rates.
- Measure, analyze and report upon campaign performance, pipeline targets, and continually optimize to increase GMV and MAU.
- Oversee the creation and accuracy of the App and web content to include content based on Lifestyle Segmentation including product descriptions.
- Able to conceptually understand audiences, the online sales funnel, and how to develop topics and content medium to support this journey.
- Produce great written content with a keen eye for design and design skills to ensure that the creative elements are on-brand, engaging, and interactive.
- Entice readers to the Lifestyle Commerce site, where they may be prompted to buy something while they're engaging with the generated content or posts.
- Work closely with Product Team to create effective communications strategies that articulate lead to clicks and conversion.
- Interact with product specialists, graphic designers and internal team members to deliver creative campaign message and graphic design
- Works with Product, Commercial, BI and Marketing teammates to drive better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
- Collaborates with Marketing and Brand teams to ensure understanding of brand strategy, ensuring content optimization is always aligned with brand strategy.
- Ensures that the CS Teams are ready to handle inquiries and complaints on campaigns when they are in market.
- Work closely with marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently
- Interact with product specialists, graphic designers and internal team members to create and review all content & ensure consistent message
- Works with Product, Commercial, BI and Marketing teammates to drive better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
- Collaborates with Marketing and Brand teams to ensure understanding of brand strategy, ensuring content optimization is always aligned with brand strategy.
- Formal Education : S1
- Bachelor's Degree in Marketing, Business, Journalism, Communication or other related field
- 2-3 years of previous ecommerce demand generation experience
- In-depth experience with a variety of MarTech tools
- Experience using