Digital Marketing Lead

Prudential's purpose is to help people get the most out of life.
We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.
We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.
We pledge to make Prudential a place where you can Connect, Grow and Succeed.
**Responsibilities**:

- Research advertising trends
- Research competitors' pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement campaigns

**Qualifications**:

- Bachelor degree from related field
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement