Digital Marketing Specialist

**Responsibilities**:
1. Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.

4. Monitor online campaign results and optimise marketing campaigns, generate quality lead and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).

5. Calculating accurate marketing budgets for each campaign, analysing campaign results and ads performance, and optimizing campaign to improve ROI.

6. Regular monitor competitor social media sites and create competitor's analysis report.

7. Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.

8. Liaise with internal and external media marketing, social media teams, SEO and outsourcing.

9. Analyze and report audience information and demographics, as well as the success of the social media projects.

10. Conduct market research, analyze and identify the latest trends/technologies in order to stay abreast of the industry trends.

**Salary**: Rp16,000,000 - Rp30,000,000 per month

**Language**:

- English (preferred)