**About ADVANCE.AI**
ADVANCE.AI is a leading AI and big data company in Asia, helping to solve digital transformation, fraud prevention and process automation for enterprise clients.
Launched in 2016 and headquartered in Singapore, we combine deep local market knowledge with superior Al technology.
We are experts in natural language processing (NLP) and computer vision and help our clients with chatbots, anti-fraud, facial recognition, e-KYC, and optical character recognition (OCR).
Our culture is built on values that are core to who we are and what we stand for:
- We foster an INNOVATION mindset
- We achieve results with EFFICIENCY and excellence
- We take pride in the QUALITY of our work
- We uphold INTEGRITY in all we do
- We embrace COLLABORATION to work across business lines and borders
- ADVANCE.AI is a leading AI and big data company in Asia, helping to solve digital transformation, fraud prevention and process automation for enterprise clients.
Started in 2016 and headquartered in Singapore, ADVANCE.AI is a leader in Artificial Intelligence, risk management and digital lending solutions.
It currently partners over 1,000 enterprise clients across Southeast Asia, South Asia and Mexico in sectors such as banking, financial services, fintech, payment, retail and e-commerce.
ADVANCE.AI is part of Advance Intelligence Group, a Series-D AI-driven technology company headquartered in Singapore, with operations across South and Southeast Asia, Latin America and Greater China.
Advance Intelligence Group is ranked No.
1 on LinkedIn's 2021 Top Startups List in Singapore.
At the heart of our Group vision is an AI-powered and credit-enabled marketplace ecosystem driving both digital commerce and digital financial services across Asia.
In so doing, this will accelerate the digital transformation of enterprises and merchants, big and small, while enabling more equitable access to credit and financial inclusion for both underbanked and underserved consumers and businesses.
**Responsibilities**:
- Exploring, creating, and delivering new and target-tailored online marketing campaigns and optimizing already ongoing campaigns (focusing on SEO, SEM, and LinkedIn campaigns).-
- Monitoring campaigns performance and analysis of KPIs such as new lead generation, conversion rates, and cost per revenue.-
- Monitoring impact and return on investment of digital marketing campaigns.-
- Improving brand awareness using digital media channels.-
- Plan and execute social media content calendar.-
- Optimizing landing page content and design.-
- Up-to-date with the latest digital media trends and design technology available and being able to leverage them into our media.-
- Design of sales collateral, factsheet, and other print and e-marketing assets.
**Qualification**:
- 1-3 years of hands-on digital marketing experience in a B2B demand generation role.-
- Experience writing and optimizing ad copy.-
- Hands on experience managing and optimizing SEM, leveraging key tools and platforms, including Google Analytics, Google Ads, LinkedIn Campaign Manager and CRM (Hubspot preferred).-
- Ability to manage cross-team collaboration and communication in a matrix organization.-
- Knowledge of cryptocurrencies and BFSI preferred.#LI-RL1