Role Purpose
External Communication Coordinator will be responsible for executing media and public relations activities, and coordinate communication efforts with external parties to support campaigns, joint publications, and build communication networks with various stakeholders, contributing to National Communication of Yayasan Plan International Indonesia in increasing Plan International's visibility to targeted audiences.
The job holder will be responsible for handling all aspects of planned publicity campaigns and public relations activities.
The job holder will be tasked with identifying media opportunities, maintaining existing media relations, developing media partnership and promoting positive public awareness of the organisation and key messages through mass media and public events in collaboration with other staff (campaign, advocacy, program) for the content.
As part of national communication team, job holder will also play significant role to contribute to the development of national communication plan.
She/he will contribute to the target of communication team.
The person will work together with other communication staff to develop effective social media and mass media campaign to help increase YPII brand visibility and showcase of YPII works to public and key stakeholders.
Last but not least, the job holder will be part of national campaign movement that will be led by communication and influencing department.
She/he will contribute to plan and implement flagship campaign at the national level such as Girls Get Equal, International Day of the Girls, International Women's Day, National Children Day, etc.
Dimensions of the Role
This position reports to Media and Communications Director Contribute to National Communication plan and target for increasing brand positioning and visibility Lead the delivery of creative and strategic public relations works to support organisational objective at the country level.
Expert knowledge of traditional media to manage the delivery of messages to external audiences, assessing the reputational risks and opportunities Lead the coordination for media engagement and activities with tier-1 national media, segmented media and local media.
Editing communication products developed by Program Communications Specialist / Officer for Influencing Director's approval prior to media dissemination e.g.
press release, media brief, success story for media, newsletter, etc.
Develop creative concepts for public events in collaboration with campaign officer and fundraising team.
Coordinate communication activities with external parties to support campaigns, publications, and organize communication events Demonstrate a good understanding of development and humanitarian issues and the use of Communications for campaigning and influencing Focus on innovation and finding creative new ways to communicate messages to new audiences Capacity building on media and communications work for country teams Building networks with media, production house, and other creative partners for events Taking initiative, working independently and proactively and working to high pressure and tight deadlines while at the same time working as an effective team member
Accountabilities
Increase Plan Indonesia's presence and key messages in nationalbv and local media
Implement a country media strategy aligned to programs' communication strategy and linked to the global strategy, to deliver high impact media coverage in national market Editing communication products developed by Program Communications Specialist / Officer for Influencing Director's approval prior to media dissemination e.g.
press release, media brief, success story for media, etc.
Build and maintain strong engagement with media at national and local levels Develop partnerships with media outlets, bloggers and influencers Conduct engagement activities with media e.g.
media gathering, competition, briefing, press conferences, etc.
Conduct media mapping in close coordination with communications team Conduct a mapping of key communication stakeholders, as well as approaching and establishing cooperation to support the achievement of communication goals Advance dissemination of stories from the field to national level in forms of opinion, features, radio spots, adlibs, vlog, blog, etc.
Monitor and evaluate the impact of media projects on national level and provide media monitoring report
Enhance production and promotion of Plan Indonesia's stories, in accordance to brand guidelines, by internal and external parties Focus on innovation and finding creative new ways to communicate messages to new audiences
Editing communication products developed by Program Communications Specialist / Officer for Influencing Director's approval prior to public dissemination e.g.
power point presentations, press releases, speeches and talking points, photos, blogs, annual reports, newsletters, video and multimedia content Work with country teams, progr