Market Development Champion
JOB PURPOSE
Country Market Development Champion.Accountable for country related products Technical positioning and value proposition development and finalization, based on each squad needs and Bayer pipelines to design, intergrade, summarize and fine tune the local recommendation.
Country Technical Training specialist to lead the technical training plan and responsibility for training course design and materials generation.
Coordinate the plan for country / Squad KT and Country Mega campaigns. To support digital farming data generation, model set up and new business model localization.
Support to judge, grasp and assess the potential market opportunities, then design to implement and address the results. Engage to make the country market strategy, plan and DG activities plan.
Market development community coach:coaching and developing the field trials capability, agronomic knowledge and Train-the-Trainer skills for MD team in country level.
YOUR TASK AND RESPONSIBILITIES
Based on our pipeline, market strategy and regional crops/targets, design country URT (user reliability trials) and VPT (value proving trials) plan
Lead to protocol design, trial implementation and summary to address products local technical positioning and value proposition
Take charge of local special targets/segments and local tailor solution proposal, design protocols and confirmation to finalize the recommendation
Formulate KT process and documents preparation. Design the country KT plan through VPT, training and standard demo yards
Take charge of Squad/squads agronomic service including commercial demos protocols design and feedback analysis
Support the country and squad launch activities as well as marketing campaigns, governance activities.
Take charge of squad/squads field trials design, data generation and analysis
Collect the farmers needs from market and confirm the new opportunities
Engage to define country marketing plan and short term and long term strategies
Technical analysis and support for complaints including phyto-toxicity and product performance
Squad/squads technical core person for technical consulting, hot line and on line technical support
MDA team coaching and capacities development
Responsible for managing and allocating Opex for MD community by business prioritize while complying with all safety and business conduct requirements
WHO YOU ARE
Education and Experience: Agriculture CP or Breeding PHD degree +6 work years, Master degree+ 8 work years or Bachelor degree +10 years work experience in agrochemical or corn hybrid industry;
Skills: Good knowledge for kinds of local crop phenology and grasp the various category products F&B; Know well for growers practice and needs; Grasp the product development process and have the stronger crop & product performance sensitivity; Good breeding knowledge and grasp the hybrid development process and data analysis and summary skills. Have the people development skills and good communication skills; Know well for the protocol design, quality trial standards and have the execution experience; Have the good market sense. English skill is needed
Location:
Crop Science
Division:
Crop Science
Reference Code:
824809