Background
Yayasan Plan Indonesia is a development and humanitarian organization that advances children's rights and equality for girls.
We strive for a just world, working together with children, young people, our supporters and partners.
The organization is affiliated with Plan International which has presence in more than 75 countries.
In Indonesia, Plan Indonesia has been implementing its programs and operations since 1969.
Currently, we are working in 16 districts in 7 provinces across Indonesia.
In order to achieve our vision, Plan Indonesia is implementing quality programs and projects that covers areas of Child Development and Protection, Adolescent Sexual Reproductive Health, Girls Leadership, Youth Employment and Entrepreneurship, and Humanitarian and Resilient.
As Plan International Indonesia transitioning into local entity (Yayasan), will open opportunities for local funding, funding opportunities, which have grown rapidly due to economic development and a rapidly expanding middle class.
Fundraising that focuses on the progression and advancement of equality for girls will also be a priority.
In view of the above, Marketing Communication Manager will be responsible to creates, implements and manages marketing communications activities designed mainly to generate fundraising campaign awareness but also brand identity awareness, support solution-based-selling, drive business opportunities and stimulate fundraising for the organization.
Working closely with program and influencing experts within the organization; translates technical information into targeted communications strategies; plans and delivers external communications to stakeholders designed to positively impact the external brand image, identity and promotion, communicate the messages of the organization, and drives fundraising and marketing in similar efforts.
Role of Purpose
Reporting to Resource Mobilization Director, Marketing Communication Manager oversees the overall marketing communications and public activations which supports Plan Indonesia's efforts to mobilize resources and also helps ensure annual targets can be achieved through creative communication and opening partnerships with influencers, media and sponsors.
Dimensions of the Role
Create, implement and manage marketing communication strategy for Fundraising activities both for regular activities and flagship annual events.
Building and maintaining constructive relationship with key partners and stakeholder (including internal stakeholder) to drive business opportunities and stimulate fundraising for the organization
Effective and Efficient budgeting and team management, ensuring that all activity manage under Marketing Communication units are fully funded from various sources.
Accountabilities
Create, implement and manage marketing communication strategy Identif ies opportunity for leverage funding and develop strong concept note and high quality Marketing Communications Strategy
Work closely with all units in Resource Mobilization Department and Program Department; translates technical information into targeted communication strategies.
Plan and deliver marketing communications materials to stakeholders; to have positively impact to the fundraising, promotion, brand image and identity.
Develop the design and production of specific marketing communication tools required and requested for fundraising programs, programs and projects.
Provide insight and technical supports for fundraising strategy and delivery of fundraising communications tools.
Collaborate with fundraising unit to manage, ensuring the funding, and deliver "Jelajah Timur" event, as fundraising flagship annual event.
Support implementation of fundraising activities in the field/implementation areas such as donor visits, conduction field event for fundraising opportunities, and development of communication and marketing products.
Supports Plan Indonesia's Flagship event (Girls' Take Over), in particular to ensure that the communication tools and strategy can generate income for Plan Indonesia.
Aligning the Marketing Communications implementation with Plan International principles of safeguarding of children and young people, child and youth participation, and gender transformative approach.
Building and maintaining constructive relationship with key partners and stakeholder
Identifies opportunities to leverage funding and for deepening the networking and collaboration with Influencers, corporate partners and media.
Maintaining effective relationships with donors, these include Corporate, Institutional, HNWI Donors with close coordination with other unit in Resource Mobilization Team.
Maintaining regular and effective coordination with internal stakeholders which includes all unit under Resource Mobilization, Program, Influencing & Communications, PIA offices and Operation Team through effective communication, consultation, and reporting Adheres to RACI (Responsibility, Accountability, Consul