Product Mktg Rep. Assc

Product Mktg Rep. Jr.

**Responsibilities**:

- Product Marketing and business development (existing products)
- Works closely with AM & BM, distributors and principal to promote and identify new opportunities.
- Analyzes the market to identify new opportunity with existing product.
- Defines reference designs (internally and with partners), support documentation and product collaterals (HW/SW).
- Investigate market demand for new products, generate and/or contribute to new-products proposal (NPP) that include market analysis, business justification, target customers and projected revenue.
- Contribute to the BU's product strategy and roadmap.
- Champion product life cycle (website) from concept phase to production/launch phase).
- GTM (go-to-market) plan: create and support promotion plan which includes definition of collaterals, evaluation platforms, demo platforms,
- Support technical collateral