**What a Public Affairs Manager does at HP**:
- Works closely with other members of the government affairs and public policy team and across the company to ensure an informed and coordinated approach to stakeholder relationship management.
- Leads the creation of detailed reports, testimonies, and responses to congressional inquiries and a wide range of issues.
- Drives regular communications to track status and measurement of metrics like media mentions, sentiment analysis, engagement of public affairs events, etc.
- Creates public affairs campaigns and partnerships to achieve specific policy goals.
- Tests and refines the effectiveness of creative executions and campaigns to optimize marketing efforts.
- Monitors and does extensive research on current and relevant emerging research, industry, and policy developments, and accordingly provides input for communication strategy.
- Executes quantitative and qualitative research to support the marketing activities of the organization's public affairs team.
- Collaborates on creation and management of a network of key stakeholders and influencer relationships to help shape a positive policy and regulatory environment.
- Works in collaboration with product leadership, legal, marketing, and trust and safety, teams to develop and launch public affairs policy.
- Support outreach with policymakers, industry players, academia, and key opinion formers in thoughtful dialogue.
**Individuals who do well in this role at HP, usually possess**:
- Four-year or Graduate Degree in Journalism/Communications, Marketing, Human Resources, Liberal Arts, Science, Business Demonstration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of work experience, preferably in government affairs, educational programs, public policy/relations, philanthropy, project management, or a related field.
- Great communication skills
- Able to provide highly innovative solutions to complex problems within established policy.
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