Job Purpose:
- Lead and drive accountability for retail and e-commerce channels /sales strategy, growth & execution
- Responsible for the (4 wall) management of the retail channel
- Accountable for quality of Retail - productivity and customer service goals
- Provide thought leadership and ensure consistent and quality execution in Retail Operations, Brand Presentation, Training, Key Account Management etc.
- Develop the omni-channel strategy for the market and lead its execution
- Lead and set performance standards for execution in retail and e-commerce
- Develop & lead a high-performance team by driving accountability with a high degree of passion for the brand
**Responsibilities**:
1. Strategic and Operational Planning:
- Partner with Country Lead and AMA Retail in the development of the country Strategic Business Plan and Annual Financial Plan (drive retail productivity and profitability improvement, customer service excellence, equity and revenue growth from retail operations etc., e-commerce growth and execution of omni-channel initiatives)
- Align retail operations standards and measures on KPI's, store locations, store sizes, formats and systems with AMA.
- Understand the global guidelines on the commercial dimensions / requirement of the business. e.g. store grading, store identify, assortment, consumer activation plans and align team towards the global definition/direction. Actively engage AMA retail to find solution for the identified gaps
- Drive consistent and sustainable Retail KPI growths across all the Retail stores and e-commerce channels
- Identify opportunities and drive the development and implementation of new and/or improvement plans as needed.
- Drive Achievement of the planned performance for the retail and e-commerce channels
2. Franchisee Management:
- Drive execution of the global franchisee / partner retail model
- Direction alignment with Franchisees such as Business plans, consistent and best in class execution, defining common standards for talent / capability, aligning franchisee to the Levi's Franchise Way (ways of workings)
- Supervise business operations/performance
- Contract and commercial terms agreement
- Execution of the directive assortment segmentation and buying model for franchisee partners
- Monitor and maintain optimum inventory levels
- Provide guidance for Franchise Account managers in generating orders against needs, adjust sales orders, address left to sell concerns and cash collection
- Provide direction and partner with franchisees to achieve targeted store productivity and profitability
3. e-Commerce enabler / Service Provider Management
- Define, refine and monitor SOPs
- Contract and commercial negotiations
- Define and monitor SLAs
- Ensure adequate resource deployment by the enabler to support the business, SLAs and consumer needs
- Ensure best in class execution to deliver superior consumer service
4. Real Estate/ Space Acquisition:
- Drive the real estate / space acquisition strategy in line with marketplace mapping and the retail business strategy anchored on the AMA retail direction
- Create the Property Shopping List (PSL) and obtain approval or endorsement from AMA retail (the commercial viability framework (E.G. 4 wall EBIT)
- Deliver stores on time and on cost with definitive delivery on store design / quality
- Lead the contract negotiation and approval process as required.
5. Drive & Enable Execution Excellence:
- Translate AMA/Global company strategies into clear objectives and action plans for the country across retail stores and e-commerce channels Ensure implementation of all elements of retail / e-comm strategy in line with AMA /Global guidelines/standards across all stores and channels
- Create a disciplined culture that focuses on operational excellence and flawless execution; shows a high level of personal conviction toward creating accountability and maintaining a culture of operational excellence
- Ensure consistent and effective VM presentation consistently across all retail stores while ensuring execution differences to meet local target consumer and location needs.
- Ensure our store and e-commerce presentation reflect our Brand Value proposition and is in line with AMA/Global guidelines
- Ensure excellent comsumer service in all stores and e-commerce channels, meeting Mystery Shopper and consumer review target levels
- Review doors against defined ground rules and parameters and determines store segmentation
- Drive execution of in country customer service, product & brand trainings. Ensure all training tools provided by Regional Training team are used at the store level
- Drive development of store staff and a service culture through retail training, coaching & development
- Support initiatives from regional/global leveraging best practices
6. Retail Performance:
- Implement consistent and sustainable performance measures across all the Retail stores
- Monitor and analyze retail performance; provide direction /