Perform keyword research on a regular basis
Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
Write SEO optimised content
Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush.
Identify and close content gaps between company website and competitor content.
To achieve performance metrics on SEO strategy performance (CLS, speed performance, meta tag, canonical etc).
Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g.
slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
Implement local and international SEO techniques across local (Google My Business listings) and international websites
Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors.
Maintain compelling and updating high-quality website content (copy), including sub-page blog, promo page, SBN page (blog posts, press release, news and page descriptions) to ensure SEO optimization applied.
Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
University Degree (minimum Bachelor Degree/S1)
Minimum of 2-3 yrs experience in Search Engine Optimization.
Understanding about basic programming Front end, java script.
Vue preferred.
Understanding of search engine algorithms, ranking methods and has knowledge of keyword research and data mining tools.
Experience with SEO industry platforms, such as Google Analytics or Adobe Analytics
Excellent in providing high quality content writing for SEO.
Good analytical skill and comfortable analyzing high volumes of data on a daily basis.
Familiarity with WordPress or other content management systems.
Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
Excellent communication skill and highly initiative.