Shopper And Customer Marketing Manager (Consumer

**Key Responsibilities**:

- Assist GM in working closely with principals to understand their needs and requirements.
- Create the demand forecast annually for categories and brands.
- Based on insights and knowledge create shopper and customer calendar to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG's, retail marketing initiatives amongst others.
- Working with sales team ensure optimal execution of the above and adherence to key guidelines keeping in mind field realities.
- In conjunction with marketing, ensure marketing communication calendar is in sync and helping to drive the overall shopper and customer agenda.
- Work with sales team on channel expansion and new listing opportunities for categories and brands.
- Work closely with demand planning, marketing and sales team to refresh assortment based on shopper, consumer, trade and competitive insights.
**Requirements**:

- Bachelor Degree Management, Marketing or Business.
- Minimum 5-7 years in a combination of marketing, sales, and customer marketing roles.
- Ideally should have omnichannel exposure but at a minimum to General Trade and Modern Trade.
- Must have experience working with external stakeholders (retail partners, activation agencies etc.)
- P&L exposure and working with large data sets is important.